Sponsorships are your company's exclusive opportunity to partner with The SMART Jewelry Show. They help ensure the success of your trade show investment by enhancing your company’s image, driving sales, increasing your visibility through positive publicity, differentiating you from your competitors and enhancing your relations with prospective (and current) customers.
The SMART Show offers a variety of sponsorship options, and each has been developed to help you connect with retail jewelers and nurture the brand relationship with The SMART Show. Together, our companies offer retailers the solutions, information and products they need to become more successful.
Sponsorships are limited, but that's not the only reason to act quickly. Because they're integrated into events and conference sessions that we've already begun promoting, the sooner you sign up, the more exposure you'll receive.
Make sure that your trade show investments pay off by including sponsorships in your marketing plans.
Sales Representatives
East Coast
Fran Zimniuch (856) 435-0710
Krista Collins (212) 981-0230
Midwest/West Coast
Lisa Norling-Christensen (847) 918-9495
PEAK NIGHT PARTY
Picture almost two thousand dedicated INSTORE fans and show participants mixing and mingling at the show’s most popular event — with you as the host. This event provides the opportunity to grab a drink and network with industry peers, chat with old friends and make new contacts after two days of successful shopping. The ballroom of Chicago's Navy Pier provides the dramatic backdrop. Complimentary cocktails and hors d’oeuvres provide the motivation for show participants to attend. A live band provides the reason for everyone to stick around and dance the night away.
EDUCATION SERIES SPONSORSHIPS
The Friday pre-exhibition education is a special incentive to bring potential shoppers in early for sessions that will motivate them by providing insight into useful trends, products and best practices for their businesses. The conference runs from 9 am to 5 pm and covers five distinct tracks: sales, marketing, business, bench and vendors. The education continues Saturday, Sunday and Monday mornings prior to show opening. The daily pre-show education sessions are from 8:30 a.m. to 9:45 am.
WRITING PADS AND PENS
Put your logo on the writing pads and pens distributed to each conference attendee. Whether they're taking notes during education sessions or jotting down the website for a new line that interests them, your company will be making an impact. But it doesn't stop during the show: The sponsorship's value will be increased even more when retailers take these items back to their stores.
SPECIAL FRIDAY LUNCH SESSION
Give retailers a unique opportunity to get inside the heads of actual consumers while also providing them with a delicious lunch. David Lui from The Knot will host a panel of recent bridal customers on Friday, April 20 (the show's main conference day), who will share their ups and downs of their shopping experience. Retailers will garner invaluable insider information that shoppers wouldn't normally share.
EXPERIENCE AREAS
Think live versions of INSTORE magazine. The Experience Areas are concise, intimate and interactive sessions that deliver clear action items that can impact the independent retail jeweler’s business immediately. There are five Experience Areas located right on the show floor, and each of three daily sessions can accommodate 40 to 50 retail attendees. Experience Areas scheduled for 2012 are the Smart Business Experience, Bench Challenge and Demos Experience, Cool Stores Experience, Sales Experience, and Marketing Experience.
SMART STATIONS
SMART Stations are designed to give the retailer opportunities to continue their education throughout the day. Mixed into the show floor, the stations are quick ways to learn a valuable business skill while still in the buying area. Sponsor one of our 20 highly publicized SMART Stations and retailers will be seeking you out.
