Online Info Request Download the PDF
Create excitement and interest in your company with these great pre-show and at-show
marketing opportunities. As retailers preschedule more and more of show-day agendas,
you want to make sure you're on their to-do list early.
And that's where our offerings help: Frequently remind buyers who you are, what you
do and why they should visit your booth, and you'll be well on your way to reaching
new customers in Chicago.
Take control of your success by contacting your INSTORE and INDESIGN sales
representatives today.
Sales Representatives
East Coast
Fran Zimniuch (856) 435-0710
Krista Collins (212) 981-0230
Midwest/West Coast
Lisa Norling-Christensen (847) 918-9495
SMART JEWELRY SHOW WEBSITE
In today’s fast paced, time constrained world, your success at
the show depends on reaching the retailer long before they arrive at in Chicago.
The SMART Jewelry Show website is a cost effective way to get your name in front of
retailers early — and a great foundation for a program that will
compel buyers to stop by your booth.
LEADERBOARD ADS
Place your rotating banner ad (limit 3 banner ads) front and center on all The
SMART Jewelry Show website pages for every visitor to see. Exhibitor must provide
your banner ad to The SMART Jewelry Show in a GIF or JPEG format measuring 573 x
100 pixels. Banner ad materials must be received five days prior to going live on
the website. See the example at www.smartjewelryshow.com.
SIDE BANNER ADS
Place banner ad on The SMART Jewelry Show website for retailers to see while
they're reading blogs, checking out the latest news or doing pre-show research.
Please provide a GIF or JPEG banner ad measuring 193 x 250 pixels. Materials must
be received five days prior to going live on the website.
SHOW GUIDE
The 2012 Show Guide will be mailed to the full INSTORE circulation list of 22,500
retailers and all pre-registered retailers in March to assist them in planning for
the show. This is a great opportunity to show the retailers what you will be
presenting at the show and pique their interest before they arrive in Chicago.
Additional copies will also be distributed on-site at the show.
MAGAZINE ADVERTISING
Enhance your exposure in our March issue and the at-show April issue with ads in
INSTORE and INDESIGN. Contact your sales representative for the best rates
available.
RETAILER NEWSLETTERS
Six weeks before The SMART Jewelry Show opens, we send weekly updates to all of the
pre-registered retailers as well as thousands more who subscribe to our INSTORE
e-mail circulation list. This newsletter provides tips and tricks for having a
successful buying experience at the Chicago event, along with other useful
show-related information.
LEADERBOARD BANNER AD
Grab the top ad spot and be the first thing retailers see when they open our
bulletins. These premium-location banner ads link directly to your website and are
limited to one per newsletter on a first-come, first-served basis. Finished artwork
to be supplied by exhibitor five days prior to send date. Banner ad size is 570 x
60 pixels.
LADDER BANNER ADS
Place your message in one of only three banners ads in the
show’s weekly retailer newsletter — and link
it directly to your website. Ads will be placed on a first-come, first-served
basis. Finished artwork to be supplied by exhibitor five days prior to send date.
Banner ad size is 250 x 264 pixels.
DIRECT MAIL
Reach buyers first by including your message with the badges that are mailed to
retailers. This is a must-open envelope, so you're guaranteed great exposure with
this marketing opportunity. Insert measures 3.5" H x 8.5" W. Design, production and
shipping and handling are not included in the cost.
HANGING BANNERS
Display your company name and logo in strategic locations throughout the show and
venue lobbies. Contact your INSTORE/INDESIGN sales representative for locations and
prices.
AISLE SIGN BANNERS
Have your company promotion hanging above just one aisle, two aisles or all the
aisles for every retailer to see.
SIGNS PLACED THROUGHOUT THE SHOW
In the lobby, entrance and main cross aisle, retailers can’t
miss your promotion on one of these 38" W x 84" H signboards.
SHOW BAGS
Not only will the show bags be carried around the show, hotels and the city for
everyone to see, but they'll also be taken back to the retailers store, providing
you with additional exposure. Design is to be submitted by the exhibitor.
SHOW BAG INSERTS
Have a special announcement placed in the show bags that are given to retailers as
they enter the show. Design, production and shipping costs are the responsibility
of the sponsor. The show will make sure your insert is placed in the bag. Insert
can be double-sided and printed on 8.5" x 11" paper.
TREASURE HUNT
The exhibitors sponsoring the SMART Treasure Hunt will be given a small sign to
place in one of their showcases. Retailers will have to find all four signs
throughout the show and receive stamps on their Treasure Hunt Card from the
sponsors. When a retailer has collected all four stamps, they will turn in the card
at the INSTORE booth for a chance to win an iPad in a drawing.
EXHIBITOR PRODUCT DISPLAYS
Near the front entrance or in Town Square, display up to 10 pieces of your product
line in provided showcases for all to see. Each exhibitor receives their own museum
display case that measures 64†tall, 20†deep and
30†long. Displayers and showcase decorations are the responsibility of
the exhibitor.
