At The SMART Show, eduction sessions aren't only for jewelry retailers. One day before the show floor opens, we're offering a special conference track exclusively for our vendors. Come early, set up your booth, then start your SMART Show experience off right with great advice from our lineup of experts.
Note that seating is limited and each session needs to be registered for separately at the links below.
Schedule
Larry Johnson: Better Showcase Setup
Click here to register!Friday, April 20, 2012 from 9 to 10 a.m.
Larry will tell you want you need to do to keep you jewelry and products speaking to show attendees. Make sure your jewelry looks as special in the case as it possibly can.
Steve Robinson: E-Mail and Engagement Marketing
Click here to register!Friday, April 20, 2012 from 10:15 to 11:15 a.m.
Marketing has moved into the digital direction. The retailer is not the only one that needs to know how to engage their customer. Suppliers do too! This session will reveal the best practices for e-mail and social media marketing from the supplier to the retailer. Leave with a to-do list and resources to communicate your message to your customers.
Casey Ford: Mobile Marketing - What's the Deal?
Click here to register!Friday, April 20, 2012 from 11:30 a.m. to 12:30 p.m.
It's happening! Mobile marketing is quickly gaining in popularity and use — fast! Find out what mobile marketing is about and how you can deliver your brand message in this new marketing medium. If you have no idea what a QR code is, you need to be in this session!
Kate Peterson: Cool Store Secrets for Exhibitors
Click here to register!Friday, April 20, 2012 from 2 to 3 p.m.
Get into the mind of the retailer. Exhibitors can grill this panel of successful retailers to find out what it takes to become the "vendor of choice". Expect a no-holds-barred, open and energetic discussion. If you have questions you would like presented to the panel, e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Michael O'Connor: Celebrity Red Carpet Insights
Click here to register!Friday, April 20, 2012 from 3:45 to 4:45 p.m.
Celebrity style choices have a huge impact of what consumers want to buy. Being aware of what celebrities are wearing can help give you insights on what merchandise trends are hot and what styles are most saleable. Celebrity style choices also give you an exciting story to generate interest and excitement with your customers. This session will tell you why and highlight some popular trends we're seeing right now.
