The SMART Show Formula
It’s a retailer’s dream: A show big enough to attract top exhibitors and offer an industry-leading education lineup, yet not so big that they get lost in the bustle. Plus, The SMART Jewelry Show has plenty of other reasons retailers and exhibitors keep coming back:
INSTORE magazine: We like to think of The SMART Show as the live version of INSTORE magazine: Awesome content meets great community. Our readers are loyal fans of the publications and the show for those two reasons.
Buying incentives: We want all our exhibitors to have an amazing time at our show. And we know that starts with a conversation. From our Buy & Win program to our SMART Buyers Club to even more new ideas (coming soon!), we’re constantly looking for innovative ways to encourage retailers to stop by your booth for a chat … and more.
Promote, promote, promote: Print ads. Press releases. Social media. Email newsletters. Not only do we get the word out about the show, we want to help you do the same for your booth. Our exhibitor promotions are all complimentary, and we’re adding some exciting new programs for 2015.
Education: Our education program has several advantages for exhibitors. First, it gets retailers excited. When they hit the show floor after a rousing keynote sessions, they’re confident, motivated and ready to do business. We work hard to provide attendees the tools needed to grow their business, network and knowledge. Plus, given the size of the schedule, it doesn’t hurt that we’re also giving them nearly 100 more great reasons to attend the show.
Location: Chicago is just about the best trade show destination in the country. It’s easy to get to, a joy to be in and has an energy that’s tough to find anywhere else. Whether you’re looking for dining, culture or nightlife, every year the Windy City offers something new to experience.
Venue: If you’ve never been to historic Navy Pier, you’re missing out. The venue offers great views of Lake Michigan, fresh air and a vibrant, fun atmosphere that carries over to the show floor.
The SMART Jewelry Show is committed to:
- offering the best selection of jewelry manufacturers and suppliers for independent jewelry retailers to choose from
- creating an environment that is conducive to meeting new prospects and nurturing active relationships
- focusing on highly-practical educational content to build successful and productive retailers – smarter retailers, better customers
- celebrating the shared experiences of small business owners and the love of the jewelry industry
- having fun!
Take advantage of this great selling opportunity in the highly successful SMART Jewelry Show. Contact your sales representative for more info:
NY / CT
Krista Collins Walters