The independent retail jeweler looks to INSTORE and The SMART Jewelry Show to provide exciting, innovative and actionable ideas to keep their businesses flourishing. SMART Stations are those ideas brought to life.
Various SMART Stations will be located on the show floor. These exhibits will provide insight and ideas on smart retailing. Exhibits will cover innovative ideas and actions that will help the retailer face the challenges they are facing today, including:
- Delivering to the bottom line
- Connecting with the customer
- Creating a new customer experience
- Maximizing use of technology for marketing and the store experience
- Having fun!
2012 SMART Stations
Rock Star Jewelers
Location: 1
A skilled bench jeweler can provide instant entertainment for your customers. In this SMART Station, you'll learn how to make the magic happen. If you offer custom design, start right here to generate some excitement around your store's biggest potential "rock star". (For a head start, join the community of professional bench jewelers at benchjeweler.com.)
Palladium Bench Action
Location: 2
If you're a custom jeweler who's ready to start designing in palladium, start here. Receive your introduction to this very special metal as you watch palladium projects being worked on at the bench by master designers Linus Drogs and Chris Ploof.
Top Shelf: Best Sales Books
Location: 3
INSTORE's book reviewers pick the business books best suited to boosting your store sales. Browse our library to select the books that fit your store's style best. (Plus: Don't miss book-signings from two of our "Monsters of Sales" authors – Jeffrey Gitomer and Harry Friedman.) NEW! Get a sneak preview of this year's book here!
Showcase Showdown
Location: 4
The challenge: take an empty display case, some jewelry and display forms, and a few common props. Then, in just 20 minutes, turn it into the most appealing showcase you can. Critiques of your work by INSTORE display expert Larry Johnson and other merchandising experts will help you improve your skills. The day's best case layouts will be photographed — with one winner selected each day.
Main Events
Location: 5
Big parties mean big results for your store. Get your party plans started right now with the help of our expert event organizers. Build a timeline, set a budget, and set sail for your most successful event ever.
Social Media Rx
Location: 6
The “doctors” are in. The experts at this station will give you a one-on-one consultation and evaluation of your social-media marketing content. By the time you leave, you'll have a five-step plan of action to build a more powerful social media presence.
Fire Polish Station
Location: 7
Play with fire for a new branding option for your diamonds. This service will give you a selling opportunity so unique, you’ll have to see it to believe it.
Diamonds: A to Z
Location: 8
Question about diamond supply and pricing? Abraham Stern has the answers. Plus, Maarten de Witte will add stories on selling diamonds, key price points, and diamond trends. From the diamond mine to your customer's hand, they know it all! Abraham Stern courtesy of IDEX. Maarten de Whitte courtesy of Embee Diamond Technologies Inc.
Massage Station
Location: 9
Don't let sore, tired muscles prevent you from getting the most out of your SMART Show experience. Stop by our massage station for a complimentary treat that will have you back on the floor — and feeling great — in no time.
Jewelry Photography: The Basics
Location: 10
A picture is worth a thousand words. Photographer and gem cutter Wayne Emery demonstrates how to light and photograph jewelry for the best possible pictures. Bring your photography questions to this SMART Station.
Top Dog
Location: 11
Once again, INSTORE honors the four-legged friends who add such warmth and personality to our stores. Last year, 40 dogs competed for the title of "America's Top Dog", which was won by Lily the Labradoodle of Lily & Co in Sanibel, FL. Catch our finalists in this SMART Station and vote for your favorite. (Voting also available online.)
Mobile Marketing
Location: 12
These days, it's dangerous to count on customers finding you. Instead, use mobile marketing to reach out and grab them. Learn how it works in this SMART Station.
Website Review
Location: 13
In many cases, the first impression customers get of a store is from its website. How good is yours? Sit down with our experts for a free assessment of your site. Leave with a list of five key things you can do to instantly improve your online presence.
RFID: A Test Drive
Location: 14
RFID jewelry tag systems can accurately read hundreds of items in seconds, not hours. This saves money and leaves more time for sales and service. Test-drive this proven technology that is providing increasing numbers of savvy retailers with greater control over valuable inventory.
Monster Email Marketing
Location: 15
E-mail can play a central role in engaging your customers. Constant Contact demonstrates how to connect with your customers via email (and other online tools) by offering products, services, content, and discussions.
Madame Zandra Sees the Future
Location: 16
Just for fun (and maybe as an idea for a fun store event) meet our SMART Show psychic, Madame Zandra, who will read your cards and tell you your future. (Madame Zandra is appearing courtesy of a company that knows how important the future is, Jewelers Mutual.)
How To Make a "Monster of Sales"
Location: 17How can you turn your staff members into "Monsters of Sales"? Two things: comprehensive customer-relationship management and clear performance benchmarks. Learn how to set both of these areas up in your store at this SMART Station.
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