The SMART Jewelry Show has five areas located on the show floor where concise, intimate and interactive educational sessions take place each day. These areas hold between 50 and 70 people and run at different times throughout the day to ensure you have plenty of opportunity to both shop and learn. We call these five areas “Experience Areas.” Here's a brief overview of what each has to offer:
Event Schedule
So much to do, so little time. The key to making the most of your time in Chicago is having a plan. Start plotting your course through The SMART Show today by visiting our schedule page.
Sales Experience: Selling Skills
Here, experts will share winning sales techniques that you can use as soon as you get back to your store. Sessions in this area will include a lot of role-playing and audience participation. If you remember your INSTORE reading, you'll know that closing just one more person per ten customers can result in as much as an 80% increase in profits. This area aims to give you the tools you need to reach that goal.
Sales Experience: Product Knowledge
Follow the lead of some of the world's best retailers -- like Whole Foods and Anthropologie -- as you are introduced to a new story-telling approach that helps build a powerful emotional connection between your customers and your products. Over multiple product categories, you'll learn how to weave compelling product stories using all the tools at your disposal -- merchandise selection, case presentation, display materials and, of course, the presentations from your salespeople. Think of it as branding on a product level. Don't miss this special "Sales Experience", this year only at The SMART Jewelry Show.
Cool Stores Experience
Formatted like a talk show, present and past INSTORE Cool Store winners will share with you their secrets of success. Discussion include topics on their trials and tribulations of building or refurbishing their stores, their marketing and promotions secrets and more, much more. You are not hearing this from an expert speaker but from your peers who live and breath the same challenges you face everyday.
The Marketing Experience
Ever wonder how well your advertising works? In our "Marketing Experience Zone", you'll have the ability to consult directly with a marketing expert for a one-on-one analysis of your marketing materials. Learn how to develop your website or even begin your own blog. Try your hand at writing your own company story in a way that convinces customers to visit you. Develop your store's own special event to drive sales and thank your customers, based on suggestions from INSTORE's popular "Calendar" section. All sessions are designed not just to offer you tips, but to give you a plan of action that you can actually start working on right at the show.
Bench Challenge and Experience
This "Experience" is the location for INSTORE's popular "Bench Pressure Challenge". Some of the country's top bench jewelers will be competing in a series of tasks designed to determine who's the very best. In other sessions in this area, we'll be teaching retailers with strong custom-design and repair departments how to better promote your service. Our goal: to turn your bench jeweler into a "rock star." Don't miss it!
